S1 Publishing(Oxford)© 2012

World of motorcycleS
S1 Publishing(Oxford)© -2012
Dogdragons 
Imperial & New Imperial info, links & photo's
www.new-imperial.co.uk
1887 The history of New Imperial, founded by Norman Duckwood Downes, goes back to the early days of the bicycle industry in Birmingham. From 1887 Imperial made bicycle fittings and, later, complete bicycles, possibly after he bought the ailing bicycle business of Hearl and Tonks (founded 1892).
Imperial were motorcycles produced between 1901 and 1903, by Norman Downs in Birmingham. 
1901 Having already been established in the bicycle trade, Downs entered the powered market at the Stanley Show. 
 A model was exhibited that had a 3.5hp engine mounted above the front wheel which it drove by belt. Only one machine was sold and all the others were used by staff.
1902 At the show they had a 2hp model.


1903 Imperial went back to bicycle manufacture.

1902
1910  began the production of a machine using a 293cc JAP engine.

1912  Registration of New Imperial Motors is recorded, and they offered a range of three motorcycles. Downs made his return with the revised name of New Imperial and based his company in Loveday Street, Birmingham. 
 He started with three models all using JAP engines.
Note also Imperial Metro 

1913 A 6hp V-twin model was added to the range, which continued until  1916
A New Imperial, ridden by A. S. Jones was entered in the 1913 Senior TT but failed to finish



1914, New Imperial produced their famous Light Tourist model; this was only 300cc capacity, but its light weight, allied with strong construction, enabled it to out-perform many 500 cc heavyweights of the day. 
The Light Tourist was an immediate success and set New Imperial on the road to fame and fortune.


Post World War I. The company moved to Hall Green, Birmingham, and added more models to their range.
1921 That year brought success in the TT when Doug Prentice won the 250cc Junior race. Using that to advertise the make, they increased the range still further.
New Imperialís win in the 250 cc Lightweight  class of the 1921 TT (rider Doug Prentice came last or the finishers in the Junior section) was certain to bring in big sales orders in pre-war days. 
 This was the first of six TT wins by New Imperial.


Mid-1920s The firm was now making its own engines and the JAP motors became an option before being dropped.
By the mid-twenties, New Imperial were producing around 300 machines per month.  The Company continued to prosper and grow until the depression years of the early 

674cc V twin (pre '32 model 7? - 13 photo's not published as yet)


1930 The range had been so extensive that the firm decided to cut back and concentrate on six-cylinder models.
E A (Ted) Mellors raced the  for New Imperial. He finished in 6th. in the lighteweights, 10th in the Juniors.
1932 Major advancements were made with the first appearance of the company's unit-construction models with the engine and gearbox built as one unit, wet-sump lubrication and pivoted-fork rear suspension.
Throughout the early 1930s developments were made on the sporting side and there were many successes.

New Imperial East Coaster 150cc early 1930's
click on photo for more photo's (9 in all)

1936
click on photo for more photo's (11 in all)
1936 A 250cc New Imperial ridden by Bob Foster won the Lightweight TT, the last British four-stroke to win the event. Norman Downs died, which eventually resulted in financial difficulties.
 Lightweight TT could not bring in the sales that New Imperial desperately needed; this win was the last time that Great Britain ever won a Lightweight TT.

New Imperial  Works racer 1936 492cc 120MPH (clocked 115.42 around Brooklands)
click on photo for more photo's (13 in all)


1939 Following the start of World War II, on 22 September 1939 all spare parts were sold to the Colliers, of AMC, who then appointed New Imperial spares dealers. Board of Trade records show New Imperial Ltd officially changed their name to Clifford Aero & Auto Ltd. 6 October 1939
Hand picked You Tube clips.
1923 New Imperial
1927 New Imperial 
1928 New Imperial 
1937 New Imperial
1938 New Imperial
Web Pages
Yesterdays - Model 3 - 1924
Sources from several places including Wikki, Yesterdays NL, IOMTT.com & Gracesguide
Photograph's S Broberg (aka Si Dogdragon)
©2013-15
Last updated  & links checked 26/02/2015

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