S1 Publishing(Oxford)© 1997-2011

World of motorcycleS
S1 Publishing(Oxford)© 1997-08
 Ariel Motorcycles 
A quick guide

A quick Ariel History just scroll down.
Edited , ads enhanced & cleaned by myself
Information and ads available on Gracysguide, Wikki and other sites. 
Dogdragons' material are 2002-2013© All rights reserved.

The Ariel story is usualy seen in three parts 
Ariel 1 1986-1930 /Ariel 2 1930-1965 /Ariel3 1965-1970
1986- the first Ariel motorised vehicle was a tricycle that used a 2.25 hp De Dion engine mounted at the rear. 
1897 the firm was bought by Cycle Components Manufacturing Co.
1898 The first powered tricycle was built using a 1.75hp De Dion engine, made under licence, but mounted ahead of the rear axle - this location improved both 
weight distribution and stability.
William Hillman left and started Premier Motorcycles
1901 More tricycles were produced and quadricycles were added, Ariel then moved into car production.
1901 The firm first demonstrated a motorcycle, using a 1.5hp Minerva engine, hung from the frame downtube, and a car.
1902 Machines went on sale, also fitted with a Kerry engine.
1903 The first Ariel engine was built.
1904 The firm adopted the centre-engine position. They also offered the Liberty cycle attachment as a form of transport. This involved attaching a bicycle to the side 
of a motorcycle to form a quadricycle and avoid side-slip.
1905-1909 Other models were added, including the tricar.
1906. Produced the Ariel-Simplex car in 28-38, 30-40, 35-45, 40-50 and 50-60 h.p. models. The three larger models were six-cylinder while the the others were 
four-cylinder. 
1908 Ariel Motors Listed a Ariel 3 hp - 325 cc
1909 Ariel Motors (1906) Ltd - bankrupt
1909 The Coventry Ordnance Co made a car for Ariel Motors
ad 1905
1910 One basic model replaced all the others. This used a 3.5hp White and Poppe engine with valves spaced apart on one side of the cylinder and the Bosch magneto in front of the crankcase.
Later that year the new and advanced Arielette was announced. Various engines were used, including White and Poppe, Abingdon King Dick (AKD also made V twins too) and Motosacoche.
(1910)

Ariel Sidecar machineat the Grampian museum
1915 Ariel Works Ltd was registered.
V-twin 700 cc machine added to the list
1916 Throughout the rest of the Great War, the company supplied the War Office with 3.5hp singles and a few V-twins.
1917 (or possibly before) Ariel Works Ltd was established to handle the Ariel motorcycle and motorcar activities (including the racing teams); this name continued to be used until 1932.
1917 Ariel Works Ltd handled the motorcycles and motorcar activities (including the racing teams); this name continued to be used until 1932.
1918 Ariel 4 hp White and Poppe engine model added
1918 Jack Sangster joined the company, of which his father Charles Sangster was managing director. Sangster designed a small low cost car which he began manufacturing. The design of the car was later sold to Rover, with Sangster joining Rover to manage the production of the car which became the Rover Eight model.
1925 The company recruited Val Page to design new machines and improve the engine. The new line of Ariels, introduced at the end of the year, were an instant success. With its technical innovations & attractive
styling: lower saddle position, shortened wheel base and high saddle tank. 
Victor Mole was the new man in charge of sales at the Ariel works and he designed the new eye-catching emblem of the Ariel horse and coined the advertising slogan “Ariel, the Modern Motor Cycle”. Within a few years Ariel sales and profits rocketed.
1926 Ariel 557 cc–35 Side-valve single variously designated A, B, SB, VA or VB
1927 The firm won the prestigious Maudes Trophy 
both years. This highlighted the tough, new design and promoted the Ariel marque.
1927 to 1928 Sales were now ten times as high as the 1925 sales before the introduction of the new line of machines.

1927 Ariel (wikki photo)
1926 Ariel Model D 500 cc Four-stroke OHV single...
Ariel VB - 598 cc side-valve single also appeared
1928 Edward Turner conceived the Square Four engine. The idea was rejected by BSA but adopted by Ariel. Thus it became the Ariel Square Four, and not the BSA Square Four. Edward Turner was then invited by Jack Sangster to join Ariel.
1929-32 Ariel LB - 250 cc side-valve
1929-32 Ariel LF & LG - 250 cc OHV "Colt"

1929 Model B
1929 Jack Sangster had Edward Turner and Bert Hopwood at Ariel working under Val Page in design
1930 The Selly Oak firm ran into financial trouble around that time and closed shop for a short period, while the founder's son, Jack, took over and restructured the 
company. He bought all of the tools for almost nothing, re-hired the cream of Ariel's staff, and moved 500 yards down the road to a new plant. They came back with a bang.
Next photo.. The Ariel Square Four....
Ariel ad 1930 (gracysguide)

Ariel ad 1930 (gracysguide)
1928 Edward Turner conceived the Square Four engine. The idea was rejected by BSA but adopted by Ariel. Thus it became the Ariel Square Four, and not the BSA Square Four. Edward Turner was then invited by Jack Sangster to join Ariel.
1929 Jack Sangster had Edward Turner and Bert Hopwood at Ariel working under Val Page in design.
1930 The Selly Oak firm ran into financial trouble around that time and closed shop for a short period, while the founder's son, Jack, took over and restructured the 
company. He bought all of the tools for almost nothing, re-hired the cream of Ariel's staff, and moved 500 yards down the road to a new plant. They came back with a bang.
Next photo.. The Ariel Square Four....

First of the Ariel Square fours, 1930 
National Museum photo
1931 They came back with a bang.... Ariel 2
1931-40 Ariel 4F -"Square" four-cylinder engine -500 cc 
1931-32 Ariel 4F -"Square" four-cylinder engine -600 cc
1931 Inclined engines became the fashion of the day. The Edward Turner design was introduced and this made a great impact with its four cylinders arranged in a square, the crankshafts geared together, an ohc and 498cc capacity. It was listed as the Square Four but soon came to be known as the Squariel. The company won the Maudes Trophy once again but, despite this, the firm was in financial trouble. They pared down their range and Val Page left to join the Triumph team.

Red Hunter
1932 The Red Hunters were added to the range.
Ariel VH 1932–40 500 cc OHV Red Hunter
Ariel NH 1932–40 350 cc OHV Red Hunter
Ariel LH & OH 1934–40 250 cc OHV Red Hunter
1932 Ariel became a private company Ariel Motors (J.S.) Ltd
1933 Name changed.
1937 Name changed again.
World War II. The company built a military version of the 346cc ohv single and worked on many projects for the forces.
1944 Ariel Motors (J.S.) Ltd was bought by BSA
1949 Val Page again took over design work post-war. He designed the 500cc KH, a parallel twin to compete with others in that market.
1950s Many revisions were made, but Ariel failed to make much of an impression on the motorcycle industry.
1949–53 "Square" four-cylinder 995 cc

Ariel Square Four 1,000cc Mark I 4G
1949–53 "Square" four-cylinder 995 cc
1949 Val Page again took over design work post-war. He designed the 500cc KH, a parallel twin to compete with others in that market.
1950s Many revisions were made, but Ariel failed to make much of an impression on the motorcycle industry.

500cc AH Hunter (I think)
1954 Page helped produced the Huntmaster, which used a BSA A10 650cc engine in an Ariel frame.


Photo shown: Ariel Hunt Master FH 1955 


1957 Ariel Square Four Mark II 
1953–58 "Square" four-cylinder 995 cc

1958 Ariel introduced the Leader - with a 247cc twin-cylinder two-stroke engine, four-speed gearbox, with trailing-link forks. This modern design could be 
mass-produced and offered scooter protection with motorcycle handling. 
Although light, agile and lively, and receiving great press reviews at the time, it was a sales flop
Starting up the Ariel Leader
(with the owner) 
1959 Following the establishment of the Leader, the whole four-stroke range was dropped.
1960 The arrival of the Arrow, which was based on the Leader but lacked the enclosure.
1961-1964 A Super Sports model joined the range. It was known as the Golden Arrow because of its finish. A low insurance model was also produced along with 
a new model known as the Pixie, but these were short lived.
Trade marks were Fleet, Ariel and Liberty.
Ariel III

Under construction
 Dogdragon Ariel Links
Arielmotorcycles.com
Ariel owners mcc uk
autogallery- ariel.
mattsb.com
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